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方案背景

大数据时代银行面临着巨大的商业挑战:多方的竞争压力,市场业绩不佳,财务压力不断攀升,客户关系维护难度加深等。在互联网交易链条中,多种移动支付方式以及互联网金融正在不断冲击着银行的业务,这使得银行逐渐被边缘化和管道化。

面对多种商业挑战,借助大数据技术整合多方数据,银行可以通过深入洞察客户和市场,对客户制定个性化的挖、抢、保、拓策略,从而提升银行营销和风控效率,?#26723;?#36816;营成本,并且更好的提升客户体验。

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